Ads
Google, Meta and TikTok ads for a venue in Madrid
The studio runs Google Ads, Meta Ads and TikTok Ads for venues in Madrid. Carlota Fermín sets them beside the marketing, the design and the poster, and pauses them when the kitchen cannot cover the bookings.
Search, for people who are already looking, stays in Google Ads. The plan for the quarter, when someone has to look at the whole venue, sits with the marketing agency. Ads is where Google Ads, Meta Ads and TikTok Ads are run together.
Write to us. A quote with no obligation.
Botequim, Barra Amelia and Rifugio already work with this team. At Fame the ad shows the pizza coming out of the oven.
One platform for the week, not all three at once
When the dining room is quiet midweek, Carlota Fermín switches one channel on. She does the content and the marketing, and she organises the week around that single platform. Google Ads if people already search for the trade and the area. Meta Ads if neighbours need to see the plate and have not searched. TikTok Ads if a clip of service already exists, not a file from the old refit.
Opening all three while the room is empty does not show which one brought the table. At Botequim or Fame the ad names what the kitchen is sending out today. Saturday is not organised the same way: if the book is already full, raising the spend on Friday brings messages you cannot seat. The studio does not specialise in a platform the kitchen cannot serve.
The ad, the design and the poster say the same thing
Cristina Osuna does the design and the photography. The advertising poster keeps few elements, in the order people look at them, and the ad repeats that offer: the same plate, the same day, the same WhatsApp. Online ads and social ads stay with the same team. Branding has already fixed how the venue is named. The ad does not rename it.
If the listing photo is from an old refit, it does not go into Meta Ads or TikTok Ads. At Barra Amelia the piece is the plate that is served. At Rifugio the ad names the venue’s plate. Until the photo is from today, the text does not promise a room that is already gone.
It pauses when the kitchen cannot cover the bookings
Carlota lines the ad hours up with service. If the book cannot take another table, the ad pauses that afternoon. An extra click is a booking you cannot seat. It goes back on when there is a gap, not so the campaign keeps spending with the dining room full. At Tropicalista the piece people recognise as the dining room is reused, and the ad does the same: it does not change photograph every Monday.
The radius is whoever can actually arrive
The studio is at Plaza Los Belgas, Collado Villalba, and also in Malasaña. It works with venues in Las Rozas, Majadahonda, Torrelodones, Madrid Centro, Montecarmelo, Getafe, Móstoles and Leganés. An ad does not earn a page per town. The radius is whoever can walk through the door on a Thursday or a Saturday: shorter in the centre, longer in the sierra.
How the work is commissioned
You write the venue’s name on WhatsApp. The quote does not commit you, and the work starts when you accept it. You can commission the ad alone, or the ad with the photograph and the poster. What we need is the venue’s name and a photo or the file you already use.
Choosing a platform on a quiet Tuesday is in Google, Meta or TikTok for a neighbourhood venue. How the ad, the poster and the listing stay on the same offer is in the ad, the poster and the listing on the same offer.
Questions from a venue about to advertise
- Google, Meta or TikTok: which one first when the room is quiet midweek?
- What do you show in the ad if the listing photo is from an old refit?
- How do a poster and an ad stay the same offer?
- When do you pause an ad because the kitchen cannot cover the bookings?
- What do you check the week after a Meta ad starts?
- How does TikTok differ from the Google listing for a neighbourhood venue?
One channel, today’s offer, and a kitchen that can serve it
Google Ads, Meta Ads and TikTok Ads, with the same team as the poster and the photograph.