Ads

When do you pause an ad because the kitchen cannot cover the bookings?

You pause the ad on the day the book cannot take another table and the kitchen says so during service. You do not wait until Sunday to look at the spend. Carlota Fermín lines the ad hours up with the kitchen: if service is already covered, the extra click is a booking you cannot seat. In a Madrid venue the WhatsApp message still arrives while the ad is on. You reply that you are full and the neighbour does not come back. The pause is that afternoon. It goes on again when there is a real gap, not so the campaign can keep learning with the room full.

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