Ads

What do you check the week after a Meta ad starts?

After seven days you look at messages that name a day or a table, not the likes. If the piece shows the room and nobody asks for a time, the radius is too far or the offer is unclear. Carlota Fermín counts those messages at the venue. At Tropicalista the piece people recognise as the dining room is reused, and the ad does the same. You also check that the profile and the listing state the same hours. An ad that opens WhatsApp at an hour when nobody answers is switched off that week. Do not raise the spend to wake a piece the neighbourhood has already seen.

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