Ads

How do a poster and an ad stay the same offer?

The poster on the window and the ad have to name the same plate, the same day and the same way to book. If the poster says Sunday set menu and the Meta ad says terrace, the person who walks in and the person who writes on WhatsApp ask for different things. Cristina Osuna keeps few elements on the poster, in the order people look at them. Carlota Fermín copies that offer into the ad text and does not invent a new line. At Rifugio the ad names the venue’s plate. The poster does not add a discount the kitchen cannot serve.

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