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How does TikTok differ from the Google listing for a neighbourhood venue?

The Google listing answers someone who is already searching nearby and needs hours, the address and a photo from today. TikTok Ads shows a clip to people who have not searched for the venue: the service, the plate, the street. It does not replace the listing. If the listing lies about the hours, the ad hands the visit to the place next door. In Malasaña or Collado Villalba, Carlota Fermín uses TikTok when there is a short video of service and leaves the listing for the search. The clip does not ask for a like. It asks for the same WhatsApp already on the listing.

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