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Google, Meta or TikTok: which one first when the room is quiet midweek?

When the dining room is quiet on a Tuesday, Carlota Fermín starts with Google Ads if people already search for the trade and the area, the way a listing works for a venue in Malasaña or Collado Villalba. Meta Ads comes in when neighbours need to see the plate and they have not typed a search. TikTok Ads waits until there is a clip of a real service, not a file from the old refit. One channel that week. At Botequim or Fame the ad names what the kitchen is sending out today. If you open all three while the room is empty, you cannot tell which one brought the table.

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