Social media · 2026-10-09

How much does it cost to outsource a restaurant’s Instagram?

There is no published fee, because scheduling photos you send is not the same as going to the restaurant to make them. At tuinsta.design the cost is set by the visits, the month’s pieces and whether ads sit apart. Carlota Fermín closes it on WhatsApp once we know the venue. A price from the internet does not know your service.

Carlota Fermín, Content and marketing

Social piece for Botequim shot in the venue by tuinsta.design

The two invoices you should not mix

One is production: someone goes to the venue, photographs and films. Another is management: captions, posting, maintenance stories and a considered reply. A third, if it exists, is the money paid to the ads platform. If all three sit in one number, you do not know what you are buying.

A restaurant that already has a recent photo bank pays less production and more publishing judgment. A restaurant sending dark phone photos is paying, even if nobody says it, for not having an image. Outsourcing without a session usually postpones the problem.

  • How many visits to the venue are in the month.
  • How many pieces come from each visit, photo and short video.
  • Who writes and who replies, and in which hours.
  • Whether the link is WhatsApp and who answers it during service.
  • Whether ads sit outside the fee.
  • What happens in a month with no new dish to show.

What makes restaurant management cost more

Shooting during service costs more, because the kitchen has to be scheduled. Posting daily on several networks costs more. It costs less to concentrate on Instagram and the Google listing, with one good visit and posts that reuse that bank honestly, without repeating the same frame until people are tired of it.

Radius changes it too. Inside the Community of Madrid the visit is part of how we work. A “remote only” plan can cost less and do less, if nobody in the venue can take the photo between services.

How to compare two fees

Put both proposals in the same table: visits, pieces, replies, photo rights and the exit. The cheaper one that does not include the visit leaves you looking for a photographer on the side. The expensive one that promises a “360 presence” with no numbers cannot be accepted.

We do not publish a “from” figure on this page. A number without your menu, and without knowing whether you answer WhatsApp, is decoration. Ask for the scope. If both agencies refuse to separate production and management, neither is letting you see the price.

What the fee has to say
LineInside or extra
Visit and photos in the venueInside, with a number of days
Posting and captionsInside
Replying to messagesInside, with real hours
Ad spendExtra, always
Menu, web or brandingExtra, if you did not ask

How to ask us on WhatsApp

Tell us whether you already have this year’s photos, how many days you can receive us and whether the aim is bookings or orders. From that we say what would fit in a month and what would not. The phone is +34 634 11 28 99 and the email is cristina@tuinsta.design.

We would rather give a clear no — “right now you only need the listing tidied” — than a fee that charges management on a profile that still has no recognisable plate.

A small month, said in parts

For a restaurant that already has some recent photography, a reasonable month can be one visit, the pieces that come out of it and publishing toward WhatsApp. If there is no photography, the month starts with the visit and not with a calendar of thirty empty slots. Filling slots without an image is what makes the following year expensive, because it has to be redone.

Ads, if they come in, carry their own money and are not hidden in the management fee. That way you see whether you are paying the platform or the studio. The same goes for the menu or the site: if you did not ask for them, they should not appear on the Instagram invoice.

Write with what you already have — even if it is little — and with the days the kitchen can pause. The reply is a scope, not a copied fee. If the scope does not fit, it should not be disguised as a discount.

See the Social media for restaurants service

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