How do you decide whether you need video or a still is enough?

A still is enough when the dish reads at rest and the light is already solved. Video is needed when the gesture sells it, the cut, the cheese or the oven, and a frozen frame of that gesture hides the movement. Cristina Osuna watches the dish on the pass and says which format will hold before anyone books extra hours. Everything is shot vertical out of habit and there is not one sharp still left for the menu and for Google. A decision per dish: still, video or both, written before the shoot so the format is not invented at the door.