Do you need an editorial calendar, or is improvising enough?

A calendar is needed when the menu changes every week and more than one person is posting. Improvising only fits if the owner posts themselves, the bank is short and the venue has a single shift, and it stops fitting the moment someone covers a day off and does not know which dish is due. Carlota Fermín builds the month from the closing days, the standing dishes and the gaps left for the daily menu. Without a calendar three desserts go out in a row and the dish that carries the week never appears. A month calendar the floor can see, with the piece, the channel and the day, and the daily menu marked as a story rather than a feed post.