Should you unify colour with the branding?

Yes, the menu and the poster use the colour already on the sign or in the room, not a new palette for each piece. Do not unify around a colour the print paper cannot hold.

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Bring a daytime photo of the sign and, if you have it, the colour name the sign-maker used. The menu debuts a blue that is not on the front and they look like two venues. The colour reference written on the print sheet and applied to menu and poster.

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Join a community for people who care how a brand shows up on the door, the menu and the phone—not just in a pretty PDF. We share brand judgement you can use this week: names, systems, applications and decisions that hold on the floor. No endless moodboards, no empty decks and no agency theatre. Short takes, clear examples and tips for local businesses that already exist and need to look like themselves at every touchpoint.