What does a small restaurant need in order to be found?

It needs the listing with the real hours, one photo of today’s dish and one ad in the radius of the door, for the shift that is empty. It does not need to be everywhere or to match a chain’s spend. Open the listing and see whether the phone is the one that is answered. Four fronts are opened and none of them has the photo of the dish. Those three things, and the name of who replies.