How do you align the poster design and the digital ad?

Poster and ad come from the same photo and state the same offer, each in its format. Do not advertise one dish on the phone and another on the glass the same day. Say which one leads, the poster already printed or the ad piece, and send that file. Someone who saw the ad arrives and on the door there is another promotion, and they do not know which applies. Two crops of the same original, one to print and one vertical, with identical text.