What is the difference between an editorial photo and a menu photo?

The menu photo shows the full, recognisable portion, so it can be ordered; the editorial can close in on a gesture or the room if it is for the press. Using the editorial on the menu does not work: you see the atmosphere and not what to order.

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Say which of the two goes on this month’s menu and which goes in a note. The miss is publishing the pretty frame on the qr and leaving out the edge of the plate. Rifugio had an editorial shoot in the venue; for the menu, the frame where the whole plate can be ordered is set aside.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.