How do I line up the shoot with an opening campaign?
The shoot sits on the opening calendar, with the dishes the ad will show that week and the folder date before campaign day one. There is no line-up if the ad runs before the kitchen can plate that dish in service.
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Write the opening day, the three dishes in the ad, and the day the folder has to land. Venues in Madrid advertise the opening with a test plate that is gone by Friday. What gets written down is the number of final frames, use in the ad and on the menu, and a delivery day before opening.