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Is the atmosphere photo as important as the product photo?

Yes, in this session the atmosphere is the product: the room and the facade are what gets booked. A plate photo does not replace the door, and without it the listing does not say where you walk in.

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Botequim

Look at the listing and check that the first image is the place, not a plate. In Madrid there are ten plates and not one photo in which the street can be recognised. The series puts the facade and the dining room ahead of any object.