Advertising

What should you do in a thin week?

You lower the cap and leave only the channel that already brought tables, with that week's offer. You do not switch everything off or promise a discount the till cannot carry. See which channel noted bookings last month and keep that one, with a smaller cap. In Madrid a half-price offer is launched to get things moving and the margin disappears. The plan is left on a single channel, with the dish that still leaves margin, until the till can breathe.

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