How do you order profitable dishes in the visual hierarchy?

The higher-margin dish gets the largest photo and the first slot in the block, and the lower-margin ones go as thumbnails underneath. The order is not set by what looked prettiest in the shoot if that dish is not worth pushing. Ask the kitchen for the margin order and fit the photo size to that order, not the other way round. In Madrid the largest photo is the dish that leaves the least, because it looked better in the shoot. The large photo of the dish worth pushing sits at the top, with its price, and the rest step down in size.

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