How do you measure conversion from QR to order on a photo menu?

You look at which cards with a photo are opened and which of those dishes land on a ticket in one service. The scan does not count if the photo is looked at and the dish is not ordered. Note on one Friday which three photos are opened and whether those dishes show on a ticket. In Madrid the most-watched video is celebrated and that dish never appears on the pass. The count of that service remains: photo opened and dish ordered, or only looked at.

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Join a community of digital menus for venues that want clarity, photos and allergens the guest understands at a glance. We share ideas on structure, tone and QR codes that feel like the business—not a generic template. No confusing menus, no weak photos and no friction when ordering or booking. Short tips so the menu sells better at the table and on the phone.