What works to fill a restaurant on quiet days?
What works is advertising a service you can actually give that day — a menu, a sitting or a table — to people who live close enough to come, with a photo of the real dish and a reply on the spot. A permanent discount does not work, nor does a reel aimed at another city on a day the kitchen is short. Say which day is genuinely quiet and how many more covers fit, not “all weekdays”. Confirm the dish leaves the pass on that shift.
The studio leaves one dated piece, a radius and the WhatsApp line for that gap. At Rifugio the content comes from the venue; the same standard applies so you do not invent a quiet-day dish the pass does not have.