How do you prepare a brief for a one-off campaign?

The brief for a short campaign names the day you want to fill, the piece people will see, the radius and the date it switches off. If the day or the piece is missing, it is not a campaign; it is a wish. Confirm the floor can absorb that day and that the dish or the appointment exists. Keep ad spend apart from the fee, even for a single week. The studio returns the piece, the radius, the cap and the hour the ad ends. The next day that campaign does not stay live out of inertia.

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