How do you bring the agency and the floor staff together?
The floor knows the advertised dish and the reply line before the piece goes out, and has one name to write if the pass changes. If the studio and the brigade do not talk, the guest arrives with an offer nobody has seen. Introduce one person from the shift, not the whole team, and send them the week’s calendar. Say which hour they cannot be interrupted. The agency publishes and the staff find out from a guest with a phone at the bar. The improvised reply contradicts the ad. Carlota Fermín sends the piece note to that person, with the hours and the line. There is no long training session: the message is one that can be read between services.