How do you line up posting times with the kitchen?
A post goes out when the dish is on the pass and the floor can answer whoever writes in, not when the agency calendar has a spare slot. If the kitchen has eighty-sixed that plate, or the room is already full, publishing it only fills the chat with people who arrive too late. Send the week’s pass and the shifts when someone actually answers WhatsApp. A Friday dish does not get announced on Monday if it is not served on Tuesday. In Madrid the reel is scheduled for lunch on the day the kitchen is slammed and nobody is on the phone. The photo shows a plate that is already gone.
The calendar from the studio names the hour and the dish that must be available. At Botequim the product pieces go to the feed and to ads when that plate can be ordered, not as loose archive files.