How do you align expectations with the owner?

The owner and the studio watch one figure — bookings, appointments or WhatsApp messages — and a date to set it against the till. A brief that only says “more visibility”, with no translation into covers, gets argued every Monday and never kept. Bring the last four weeks: covers or appointments, weekday gaps, and where you think people came from. If two partners own the place, one of them writes that number down before any campaign opens. The Friday that is already full gets promised, and the Tuesday that hurts stays quiet. The owner wants a new venue; the studio can only move what the floor can actually serve.

Carlota Fermín sends the quarter’s channel, the spend cap and the figure under review on WhatsApp. Cristina Osuna is on that list only when the missing piece is a shoot, not as a default extra.

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