What if a restaurant ROAS seems impossible to measure?

In a dining room the useful return is tables or covers against spend, noted on the floor, not an online-shop ROAS. If the customer pays at the till and not on the site, the panel’s multiplier will not add up. For two weeks, note ad spend and tables that say they saw you on Google. That comparison is the reading, even if it has no ratio name. An ecommerce ROAS is demanded and, because it does not appear, a campaign that was filling Tuesday is switched off. The number asked for was not the venue’s. The sheet of spend and tables, without forcing a percentage. If there is no way to know where the table came from, the question at the door comes first and any figure after.