How do you prepare the account before an opening?

Before you open, the listing has the real address and hours, the ad states the opening date and the destination answers. Spend is not switched on weeks ahead if there is still nobody to pick up the phone. Have the date you can actually serve, not the date on the poster. Prepare job negatives and the neighbourhood radius. A Madrid opening ad sends people to a website still under construction. The person who books gets no confirmation and does not come back on the day. The campaign paused until opening week, with the text, the radius and the number tested. It goes live when the floor can already say yes.