How do you measure the return on a campaign with food influencers?

You measure it by bookings or bills that name that visit in the following days, not by likes. If there is no code, no line and no question on the floor, the return cannot be separated from the noise. Agree the date of the visit, the plate that is shown and the question the floor will ask: “Are you here because of the post?”. Without that question there is no figure. Success is declared from the reach and the dining room did not note a single table. The ad spend and the visit spend get mixed into the same pride. A note of the visit days: tables that named it, the ad spend if there was any, and whether it is repeated. Likes do not go on that note.