How do you measure visits to the premises?

The visit that counts is the one the team can point to: a table, an appointment, someone who says they saw you on Google. The platform’s estimated-visit number does not replace that count in a small venue. For a few days, ask on the way in and note it where you already note bookings. Compare that paper with the report; do not replace it. The budget is raised because the panel says there were visits and the till did not move. The estimate counted someone who walked past. The written contrast: the panel figure against tables or appointments noted. If they do not match, you decide with the till, and the panel stays as context.