How do you avoid competing with marketplaces?

Do not bid on the marketplace's name or on “delivery” if your margin cannot hold their commission and the click. Advertise the table, the appointment or collection at the venue, which is what the app is not. Separate searches from people who want to sit down and people who want it brought to them. The ad only enters the group you can fulfil without the app. The restaurant bids next to the app, pays for the click and the order ends up in the app anyway. The ad funded the middleman. An ad group for the dining room or the appointment, with the delivery brands as negatives, and the destination on your own booking. Delivery, if it exists, sits in another mental margin.