Photography

Should I keep an internal bank of pack shots?

Yes, by reference and by batch, with front, back and label. Do not mix in the same folder a pack that is no longer made with the one that ships today.

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Yes, by reference and by batch, with front, back and label. Do not mix in the same folder a pack that is no longer made with the one that ships today. Name each folder with the reference code and the batch date. In Madrid the catalogue uses a front from a batch that is no longer in the warehouse. The bank splits the current reference from the withdrawn one, by code.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.