Photography

What lighting mistakes ruin a menu when the source is a food story?

What ruins the menu are story frames shot against the light or under the spot, because once the plate is cropped the colour is no longer the one on the table. It is not the site’s fault if the source moment was already split.

For the menu, pick a moment of service in which the plate reads, not the most dramatic one.

In Madrid the pretty frame of the pass is exported and on the qr the sauce is a hole.

Carlota does not send the atmosphere chapter to the menu; she sets aside the moment in which the portion is recognisable.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.