Photography

Should a food story be shot in the venue or in a studio?

In the venue, during service: kitchen, pass and room cannot be moved to a neutral background. A studio does not tell this day; at most it serves a pack, and that is not the story of the dining room. If you are offered a set, ask whether they will see the pass. The miss in Madrid is a sequence of plates in a studio and a site without the restaurant. At Rifugio the story was made in the house, in its light and its room; the chapters have to belong to that service.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.