Photography

What should you ask of a person retouching, versus an AI tool?

You ask a person to clear a crumb or a shine, without changing the portion. You do not ask an automatic tool to invent ingredients or to generate a dish that did not leave the kitchen.

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You ask a person to clear a crumb or a shine, without changing the portion. You do not ask an automatic tool to invent ingredients or to generate a dish that did not leave the kitchen. Mark on the photo what is truly in the way and what is part of the dish. In Madrid an automatic retouch smooths the sauce until it looks like plastic. The final JPG keeps the cut and the sauce from the pass, only without the crumb or the reflection that was covering them.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.