Photography

What metrics should you watch the first week with new photos?

Watch whether the new dish is ordered more in the room, in the app or on WhatsApp. A like says nothing if the menu still shows the old photo.

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Watch whether the new dish is ordered more in the room, in the app or on WhatsApp. A like says nothing if the menu still shows the old photo. Note, the week before, how often that dish was ordered. In Madrid the reach gets celebrated and nobody has changed the card where the order is placed. After seven days you have a note: dish, where the new photo sits, and whether the order moved.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.