Photography

What lighting mistakes ruin a menu?

A straight flash, a ceiling spot on the plate, and mixing daylight with blue light on the same menu ruin it. It holds if the whole series comes from the same table and the same hour.

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A straight flash, a ceiling spot on the plate, and mixing daylight with blue light on the same menu ruin it. It holds if the whole series comes from the same table and the same hour. Turn off the downlight on that table and shoot the run in one go, without changing windows. In Madrid one dish comes out yellow and the next blue, and the menu looks like two houses. The menu is rebuilt in one light, the table's, across every dish.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.