Photography

What is the difference between an editorial photo and a menu photo?

The menu photo shows the full portion so it can be ordered. The editorial can move in on the cut or the room, as at Rifugio, as long as it does not replace the one that opens the menu.

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The menu photo shows the full portion so it can be ordered. The editorial can move in on the cut or the room, as at Rifugio, as long as it does not replace the one that opens the menu. Mark which dishes need both and which only need the menu frame. In Madrid the menu fills with close-ups and nobody knows the size of the dish. If there is an editorial frame, it stays apart, and the menu frame keeps the whole portion.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.