Photography

Should I translate the menu into English and Spanish with some judgement?

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Yes, if the person sitting down cannot read the menu and asks about the dish already in the photo. You do not need to translate the house name if the neighbourhood eats in Spanish and the photo already shows the portion. Translate only the dishes a visitor cannot guess, and leave the proper name as the kitchen uses it. In Madrid a name translated word for word does not match what the floor says, and the order arrives wrong. The menu in the other language names the dish as it is served, beside the same photo.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.