Photography

How do you prepare a press lookbook for a chef in Madrid?

The dossier carries the plating the chef signs, with their name and the Madrid venue's. A room photo without the plate does not tell what the outlet came to see.

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The dossier carries the plating the chef signs, with their name and the Madrid venue's. A room photo without the plate does not tell what the outlet came to see. Pick two dishes the chef is willing to sign in public and put their name on the folder. In Madrid the facade is sent and the outlet was asking about the chef's plate. The dossier is the chef's series, with their name and the restaurant's.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.