Photography

How do you measure the return on a chef's plating session in Madrid?

You look at whether people order the plate the chef signed, not whether the plating got hearts. If that dish is not on the Madrid menu, the series has no return to measure.

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You look at whether people order the plate the chef signed, not whether the plating got hearts. If that dish is not on the Madrid menu, the series has no return to measure. Ask the floor for one week of tickets for the dish the chef called good. In Madrid the photo is applauded and the chef's dish is not on that week's menu. Carlota crosses the tickets for the signed dish with the week it went on the menu.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.