Photography

Should every dish be photographed, or only the ones a chef in Madrid signs?

No, the dishes the chef signs are photographed, not the ones the floor builds without them. If a dish does not pass through their hand in Madrid, it does not enter their series.

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No, the dishes the chef signs are photographed, not the ones the floor builds without them. If a dish does not pass through their hand in Madrid, it does not enter their series. Ask the chef for the list of what they plate and leave the rest out. In Madrid the whole menu is shot and the chef only recognises four dishes. The series is the chef's list, for the menu and for their archive.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.