Photography

Realistic or highly styled photos: which one converts?

The photo that converts is the one where the dish is recognisable and can be ordered without a surprise. Heavy styling fails when the guest compares and the portion on the table is different.

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The photo that converts is the one where the dish is recognisable and can be ordered without a surprise. Heavy styling fails when the guest compares and the portion on the table is different. Ask for the service plating, not a taller version for the camera. In the sierra a magazine photo fills the menu and the review says the dish was not like that. The file you publish is the one from the pass, with the sauce shine and the cut as they leave, as at Rifugio.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.