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Photography

How do you brief print, ads and delivery uses?

Each dish is marked with its use before the shutter: printed menu, ad or app card. One landscape frame fails when delivery wants a square and a banner needs more resolution.

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Each dish is marked with its use before the shutter: printed menu, ad or app card. One landscape frame fails when delivery wants a square and a banner needs more resolution. Bring the menu size, the ad crop and the app card that photo has to fit. In Madrid a pretty Instagram JPG arrives and the printer rejects it because it will not hold on a banner. Each dish leaves with the crop for its use: vertical for the phone, a large file for print, and a square for the app.