How do you brief a photographer without knowing technique?

You brief with the menu, the dish that has to sell, and the place it will be seen: table, ad or Google. You do not need to name lenses or light plots if you point at the plate that lies today. Underline five dishes and write beside each one whether it is for print, an app or a story. The miss is sending a magazine board and getting a plate the kitchen does not know how to plate. The shot list stays in dishes and uses, not in technique, and that is what gets photographed.