Photography

Should I photograph the whole catalogue or only the signatures?

You do not need the whole catalogue the same day: first the dishes the floor recommends and the ones that open the menu. The rest waits if the kitchen cannot plate them with the same care.

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You do not need the whole catalogue the same day: first the dishes the floor recommends and the ones that open the menu. The rest waits if the kitchen cannot plate them with the same care. Mark with the kitchen what gets ordered and what rotates, and leave the rest for another run. In Madrid the full menu is attempted in one morning and the last plates leave cold and uneven. The first folder brings the signatures finished, and a list of what is still pending.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.