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Which offer does not wreck the margin?

What does not wreck the margin is a gap you were already going to have empty: Tuesday, the dessert, the late sitting. What wrecks it is a discount on a night that is already full or on the dish that leaves you the money.

Mark with the till which night is spare and which dish is not to be touched.

The miss is a two-for-one on Saturday because “it looks good in the email”, and the shift works twice for the same till.

The email offer is written with the quiet day and the table cap, not with a percentage for the whole week.

Write to us. A quote with no commitment.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.