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Which figures should you ask an email agency for?
Ask for bookings or appointments from the link, unsubscribes and complaints, not only the open rate. Do not ask for a board of ten figures if on the floor you watch Tuesday’s till. Say which night you want to move and how a booking is written down today. The miss is a pretty open-rate report in a month when not one table came in from the email. Each month one row arrives: sends, bookings from the link, unsubscribes and the night they were aimed at.
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