Advertising

Is it worth segmenting by how often people visit?

Yes, when you can tell a weekly regular from someone who came once months ago, because the email cannot be the same. It is not worth it if you still do not record the date of the last visit. Pull from the book who came in the last thirty days and who has not appeared since before summer. The miss is treating the regular like someone who vanished and offering them a comeback discount. You leave with two filters: regulars, with the menu news, and absentees, with a single win-back email.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.