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Should I always include prices?

Not always, when the price moves with the market or the menu is not locked yet. Yes, when it is a group menu or a lunch menu and people decide by the number. Confirm with the till which price holds until the send date. The Madrid miss is writing one price in the email and charging another on Thursday, and the table argues as they sit down. If the price goes in, it is written with the day it stops; if it stays out, the button leads to asking on WhatsApp.

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Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.