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How do you collect emails on the floor without friction?
The address is asked at a moment that already exists: the booking, the bill or the Wi-Fi sign-up, with one line and a tick box. Do not stop an order to dictate an address. Pick one point, table or till, and the line the person on the floor will say. On a Friday service in Madrid nobody writes the email down, and on Monday the list is unchanged. You leave with the floor line, the consent box and the place the address lands before the shift ends.
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