Advertising

How do you calculate email return?

Return is bookings or appointments that used that email’s code or link, minus the floor time it took to write it. Do not calculate it from opens: an open does not seat anyone. From the last four weeks, note which bookings said they came from the email. The miss is celebrating a high open rate in a month when Tuesday’s till did not move. You leave with a sheet of sends, attributed bookings and unsubscribes, read on the same day as the till.

Write to us. A quote with no commitment.

Join our email community

Join an email community for businesses that want people back with offer, tone and a cadence that doesn’t annoy. We share ideas for subjects, rhythm and messages that get opened and used—not newsletter spam. No dead lists, no generic templates and no sending for the sake of sending. Clear tips to win customers back and fill tables or appointments without burning trust.