Menus

How do you measure which dishes get looked at most?

You watch which card is opened, not only the category. It says nothing if the photo loads so late that people go back before they see the dish. Leave the menu still for a week, without changing the order, so the opens can be read. In Madrid the menu is reordered every day and nobody knows if the dish is looked at or has only moved. After a few days you have which dishes get opened and which nobody touches.

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